AI Insights · Timothy · April 2022
Top 5 Health and Fitness Apps on iOS in New Zealand: Q1 2022
The top health and fitness apps in New Zealand for Q1 2022 showed varying trends in downloads, revenue, and active users, with notable performances by MyFitnessPal and Calm.
In the first quarter of 2022, the top five health and fitness applications on the iOS platform in New Zealand saw diverse trends in weekly downloads, revenue, and active users. Here’s a breakdown of how these apps performed, based on data from Sensor Tower.
MyFitnessPal: Calorie Counter experienced fluctuating weekly revenue, peaking at approximately $13.8K in the final week of February. Weekly downloads started strong at 1.9K in early January but gradually declined to around 998 by the end of March. The app's active users saw a slight dip from 54.2K in early January to 46.6K at the end of the quarter.
Flo Period & Pregnancy Tracker showed impressive revenue growth, reaching a high of $12.8K in early March. Downloads were more stable, averaging around 1.2K per week. Active users remained consistent, fluctuating around the 41K mark throughout the quarter.
Calm had a notable increase in revenue, hitting $11.7K in the final week of March. Weekly downloads, however, saw a decline from 1.2K in early January to about 556 by the end of March. Active users also demonstrated a slight decrease, from 12.4K in early January to 10.9K at the end of the quarter.
Headspace: Sleep & Meditation saw its highest revenue in late January at approximately $10.2K. Downloads peaked at 500 in the week of January 24 but generally hovered around 300-400 for the rest of the quarter. Active users remained relatively stable, with a slight increase from 2.7K in early January to around 2.8K by the end of March.
Fitbit: Health & Fitness showed varied revenue trends, peaking at $8.2K in late March. Downloads were highest at the start of the quarter with 1.7K in late December but declined to about 706 by the end of March. Active users saw a slight decrease from 7.3K in early January to 6.7K by the end of the quarter.
These insights highlight the dynamic trends within the health and fitness app category in New Zealand for Q1 2022. For more detailed insights and data, visit Sensor Tower.
